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The web page states the following, "Project 1 - Retaining Wall with Steps." We saw that the web site said " Project 2 - Stone Walkway and Patio." It also said " Project 3 - Natural Stone Walkway. Project 4 - New Home Development. Project 5 - Raised Patio. Project 6 - Whittier Rehab Hospital. Project 7 - Stone Wall with Steps. The Talk Of The Neighborhood. Welcome to Lupi Landscapes! Located in Haverhill, Massachusetts, we have been servicing Greater Boston, Eastern Massachusetts, Southern New Hampshire, and Southern Maine since 2007. Contact us today for a free consult and estimate!." The header had lupi as the highest ranking optimized keyword. This keyword is followed by landscapes, lupi landscapes, and landscaping which isn't as urgent as lupi. The other words lupilandscapes.com uses is lupi landscaping. haverhill massachusetts is included and could not be viewed by search parsers.